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Benedicte Masure

Benedicte Masure

European Whey Processors Association

"Policy Challenges and Opportunities: Regulatory/Labeling"

After 10 years in the publishing area, Benedicte Masure started her dairy career in 1992 with a major European dairy company working for Lactalis in their European office in Brussels. Three years later in March 1995, she joined EWPA/EDA where she held the position of Director Trade & Economic Policies, before being promoted in 2013 to the position of EWPA Secretary General.

EWPA promotes good communication and understanding on Whey and related issues towards potential customers and consumers. The scope of her activities includes issues which are central to the regulatory framework of the industry: the Common Agriculture Policy, the Common Market Organisation and international trade, including the monitoring of international markets, addressing barriers to trade, relations with sister associations worldwide. In this context, she also deals with bi-lateral and regional trade agreements negotiated by the European Commission, as well as following the WTO negotiations on the ground.

In the wider context of the food industry she also represents EDA in Brussels-based horizontal organisations such as FoodDrinkEurope where she chairs the Trade Expert Group and participates in representing them on international trade issues.